Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More
7 Nonprofit Social Media Ideas to Increase Your Impact
Social media is one of the most proliferous marketing platforms. It has been a true game-changer for nonprofit organizations to build awareness, connect with supporters, and promote their message. However, it’s not about throwing things at the wall and seeing… Read More
How to Build Good Brand Awareness in Public Health Marketing
Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More
Interview with Our Marketing Scholarship Winner: What Gen Z has to say about the future of marketing
Ayokay sat down with the winner of our annual marketing scholarship, Telia Boice, to talk about her time in college and what she sees for herself on the horizon. Check out what Telia has to say about the future of… Read More
10 Crucial Things Developers Forget to Do When Launching a Revamped Website
Everyone wants their web project launch to go perfectly – but that requires a great deal of forethought and planning. We’re not just talking about your website designs, the graphics, or the pretty new layout. There are several key development… Read More
Ayokay Offers Scholarship for Marketing Students
At Ayokay, we believe that giving back and supporting our community is one of the best things we can do as a company. That’s why we’re excited to announce our annual scholarship for marketing students. Ayokay will be giving $1,000… Read More
How to Navigate the Fast-Moving SEO Trends 2022
SEO is one of the youngest and most fast-paced marketing disciplines out there. The term SEO was first coined back in 1997 when search engines were making their mark on the new worldwide web. Things have changed a lot since then,… Read More
10 Ways to Make Your Social Media Presence Look Totally Professional
In today’s world, social media is about as essential to daily life as eating and sleeping. There are over 4.55 billion active social media users in 2021, which means over half of the globe’s population is on a social media platform… Read More
5 Web Design Tips for Small Business Practices in 2022
There are tons of web design tips for small business sites out there – but it’s important to incorporate relevant trends where you can. Even though the everyday consumer may not realize they can spot design trends, they will notice if… Read More
5 Awesome Nonprofit Volunteer Management Software Platforms
Nonprofits do a lot of great work all around the country – and thankfully, there are plenty of people who want to help. Nearly 65 million Americans volunteer at a nonprofit organization every year! While this is fantastic news, it can… Read More