Best Approach to Asking for Client Testimonials

Asking for client testimonials seems like it should be a simple task, but it requires a well-thought-out approach.

Poor wording or making a testimonial request at an inappropriate time can result in lackluster feedback or, worse, no response at all. Think about it – if you were a client, would you be motivated to write a testimonial if the request was generic, poorly timed, or didn’t make it clear what was being asked of you? Probably not.

At Ayokay, we understand firsthand how vital asking for testimonials is for trust, credibility, and attracting other clients.

Positive client testimonials serve as powerful social proof and can greatly influence potential client decisions. More customer testimonials also equal better SEO results and more organic traffic to your website.

Still, testimonial requests can be…awkward. You don’t want to come across as desperate or pushy, but you can’t just assume that your clients will automatically write glowing reviews without prompting. Finding the right balance is key.

So, how do you ask for a testimonial the right way? Here’s everything you need to know:

1. Time Your Testimonial Request Emails

Timing is everything when it comes to a testimonial request email. You want to make sure your clients have had enough time to experience and appreciate your services before asking for customer feedback. However, you also don’t want to wait too long and risk them forgetting about their positive experience with you.

The best time for feedback gathering is when a client has just recently completed a project with you and is satisfied with the results. For example, if you’ve just finished a website design project for a client that they are happy with, this would be a great time to collect testimonials. They’re likely still excited about their new website and will be more than happy to share their positive experience with others.

By striking while the iron is hot, you increase your chances of receiving timely and positive feedback from satisfied customers. Just make sure not to bombard them with requests right after the project is completed. Give them a few days to fully appreciate and reflect on their experience before reaching out.

2. Personalize Your Testimonial Requests

You’re asking for your client to take time out of their busy schedule to write or record a testimonial for you. This means they deserve a personalized request instead of a generic, automated email.

One way to personalize your testimonial request is by mentioning specific details about their experience with you. For example, you could bring up a particular challenge they had and how your services helped them overcome it. Or you could even mention something they said in a previous conversation about their experience working with you. This shows that you value and remember the individual client, making them more likely to write a heartfelt testimonial for you.

Another way to personalize your customer testimonial request is by using a friendly tone. Jargon and formality should be avoided in this type of communication, as it can come across as insincere. Keep your request simple and genuine.

Bonus Tip: Consider the preferred method of communication for your client when sending the customer review request. Some may prefer email, while others may prefer a phone call or text message. By accommodating their preferred method, you make it easier for them to respond and provide a testimonial.

3. Make It Easy

If you want to receive more positive feedback, make the process more appealing. Provide clear testimonial instructions and tell your clients exactly what you’re looking for so there’s no grey area.

For example, you could create testimonial request templates or questionnaires that prompt clients to write about specific aspects of their experience. This not only makes the process easier for them, but it also ensures that you receive valuable and relevant feedback.

Another way to simplify how you collect testimonials is by offering multiple options for submission. Some clients may prefer a traditional written testimonial, while others may feel more comfortable leaving a video testimonial.

By offering flexibility in how loyal customers can submit their testimonials, you increase the chances of receiving a response and showcasing a diverse range of positive experiences.

4. Offer A Worthwhile Incentive

While a genuine and heartfelt testimonial is worth its weight in gold, some clients may need extra motivation to submit a written or video testimonial. We’re not saying to bribe your clients per se, but offering a small incentive can go a long way when you ask for a testimonial.

One effective incentive is to offer a discount or special offer on a future purchase or service. For instance, you could offer a 10% discount on their next purchase or a free upgrade to their service if they provide a testimonial. Not only does this show your appreciation for their feedback, but it also encourages them to continue doing business with you.

If you’re looking for a more unique customer testimonial strategy, consider offering a charitable donation in their name for each testimonial received. Many clients will appreciate the opportunity to give back, which can also help boost your brand’s image as a socially responsible business.

Overall, by offering a worthwhile incentive, you are acknowledging the value of your client’s time and feedback while also creating a win-win situation for both parties involved.

5. Follow-Up

Your clients are busy people, and it’s possible that they may forget to follow through with submitting their testimonials. That’s why it’s important to follow up with them in a timely and non-intrusive manner. Send a friendly reminder email to thank them for their business and kindly ask if they have had the chance to write or record their testimonial yet.

Be sure to strike the right balance between being persistent and respectful, as you don’t want to come across as pushy or desperate. It’s best to only follow up once, and if they still haven’t submitted their testimonial, it may be best to move on and focus on other clients.

Should they submit their customer testimonial after your follow-up, remember to thank them and show your appreciation for their feedback.

6. Respect Their Decision

When requesting testimonials from clients, it’s important to remember that not everyone will want to provide one. Some may feel uncomfortable sharing their experiences publicly, while others simply may not have the time or interest in submitting written or video testimonials.

If a client declines to provide a testimonial, it’s important to respect their decision and not pressure them into changing their mind. This can damage your relationship with the client and may even lead to negative word-of-mouth about your business. Instead, thank them for considering and assure them that their feedback is still valued, even if it’s not in the form of a testimonial.

Need Help Collecting Customer Testimonials? Let’s Talk.

At Ayokay, we understand the value a testimonial page can bring to a business. That’s why we offer services to help you collect and showcase online reviews/testimonials on your website. From designing and implementing a testimonial submission form to creating visually appealing testimonial pages, we have you covered.

Jack Shepler

Jack Shepler is a Marketing and Search Engine Optimization expert. He founded Ayokay, award-winning marketing, and web design firm in Indianapolis, Indiana that has built brands, increased sales for businesses, and helped nonprofit organizations fulfill their missions since 2011. He uses his decades of experience to educate through the Ayokay blog and through public speaking. You can follow him on LinkedIn.

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