PPC (Pay-Per-Click) advertising is a search engine marketing strategy when you need results NOW. It is a form of online advertising in which you pay a fee every time your ad is clicked, likely on social media or search engines… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Geofence Advertising: A Refined Way to Think About Location-Based Marketing – Ayokay
Geofence advertising can revolutionize your location-based marketing strategy. Let’s explore the benefits and learn implementation tips that can lead to success.
It’s Free to Sell on Google! How E-commerce Brands Can Capitalize
Everyone’s favorite search engine recently announced that it’s FREE to sell on Google! The COVID-19 pandemic has changed the world in just a matter of weeks, and it has had quite an effect on consumer behavior. While some industries (particularly ones… Read More
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
