Mpox

Ayokay joined forces with The Health Foundation of Greater Indianapolis to combat the spread of mpox throughout Indiana. The project included marketing, branding, and a website, integrating both digital and physical advertising strategies to promote mpox vaccines at the Indy Pride Festival and other LGBTQ+ community events. Leveraging various digital platforms, including Facebook, Instagram, LGBTQ+ singles apps, and programmatic ads, Ayokay executed targeted ad campaigns to effectively reach and engage audiences across Indiana. In addition to digital efforts, the team crafted informative handouts distributed during the Festival to encourage vaccine uptake. Hundreds of vaccines were administered and tens of thousands of individuals became aware of the spread of mpox.