At the core of any web site strategy is a solid site architecture.
Streamline Conversions with
Website Architecture Planning
Building a new website from the ground up can be an overwhelming process. There will always be conflicting opinions about how a site needs to be built or how it should end up looking.
This is why it’s highly important to have a strong site architecture plan in place before the wheels start turning. This process requires vital information about your target audience, the type of information they are looking for, and how exactly they’ll use the website to find what they need.
A healthy website architecture does more than just create a convenient experience for your visitors; it makes it easier for the search engines to crawl and index your platform. In turn, boosting your online visibility.
Mapping out your site’s architecture early on
helps to answer several key questions:
What does your typical website visitor expect throughout the experience?
How can you make the content on your website easier to find?
What actions do you want them to take?
Does it support your SEO objectives?
How does the site’s layout help visitors take these desired actions?
Site architecture planning encompasses visual design, navigation, text, and everything in between. It helps visitors find the information they are looking for and take the intended calls-to-action.
This process is incredibly complex and is strongly based on principles of human psychology. The general strategy of any site architecture project must mirror that of building a tower: one brick at a time.
One of the best ways to approach this task is to break the entire site into chunks and figure out the relationship between them.
The Website Architecture Planning Process at Ayokay
The website architecture planning process is comprised of several components, of which can vary in relation to your overarching goals. At Ayokay, our process is built around the following steps:
Understanding the entirety of the project brief
Identifying the finer details of the target audience and their intent
Crafting visual hierarchy with mind mapping
Building the prototype
Continuously measuring results
Defining what your website’s goals are
Finding optimal pathways to the user’s goals
Gauging ideal scenarios
Creating the informational architecture
Conducting usability testing
Reasons to Choose Us for Site Architecture Planning
We have years of hands-on experience in handling various site architecture projects for a diverse range of clients.
We identify your target audience’s end goals and use them to plan a user-focused experience.
Our expert web team possesses a close attention to the tiniest details of which make up the big picture.
We use the most effective measures, tools, and techniques to actively prevent complications throughout the entire process.
In the end, our goal is to plan a website that is closely tied to your business objectives and helps you (and your customers) achieve them with little to no hassle.
Staying on top of the latest trends in marketing takes a lot of time. But at Ayokay, we love to learn and we want to share our insights with you!