Meet Ayokay’s newest team member, Chad Pollitt! Chad joined the Ayokay team recently as the new Director of Growth to help take Ayokay to the next level as an agency. We chatted with him about his goals in the new… Read More
SEO Reputation Management: Should I Hire an Agency or In-House?
SEO reputation management is not a one-and-done task. To stay ahead of your competition, you need to consistently manage your online reputation and search engine optimization (SEO) efforts. You want to know that the best information about your business is the first thing that… Read More
Meet the Team: Simon Efroymson, Director of Web Development
Meet Simon, Ayokay’s director of web development! Simon has been with the team for a year now and oversees all things web. We sat down with him to get to know him a little more and understand what brought him… Read More
How to Maximize the Value of Your Content
No matter your industry, content is a valuable asset that can help you connect with your target audience, establish thought leadership, and drive business growth. Yet, getting the best value from your content marketing strategy requires more than just producing posts… Read More
5 Early-Stage Branding Mistakes to Avoid
Your brand is at the center of every aspect of your product. As such, how you define your brand matters, especially during the beginning stages of your company. However, it can be difficult to get branding right at the start.… Read More
Topic Clustering: How It Can Help Your Content Marketing
Businesses of all sizes know the power of a good content marketing strategy. In fact, according to a report by HubSpot, 82% of companies use content marketing, and 60% of them say it’s their top inbound marketing priority. And it’s no… Read More
How to Turn Your Next Website Redesign into an SEO Opportunity
Your website is often the first interaction that potential customers have with your business. It serves as your virtual storefront and can make or break the impression of your brand. However, like a physical store, your website needs regular updates… Read More
A Comprehensive Guide to Designing an Accessible Website
Over the years, the importance of inclusivity has become increasingly recognized in various areas of society. From education to transportation and beyond, efforts are being made to ensure that everyone has equal access and opportunities. But accessibility doesn’t just apply… Read More
SEO Guide for Niche Markets
You’ve undoubtedly heard the age-old advice of narrowing down your niche for better engagement. But what happens when you have niched down, and now you’re struggling to get the organic traffic you were hoping for? Even when you think your niche SEO… Read More
The Whens, Whys & Hows of Implementing a Customer Feedback System on Your Website
Without a robust customer feedback strategy, you’re missing out on a powerful tool that can take your business to the next level. Such strategies help you understand your customers’ needs and expectations, identify areas of improvement, and build better products… Read More
