Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Choosing the Best E-Commerce Platform for Your Online Store
The e-commerce industry is booming. According to Statista, retail e-commerce sales worldwide are projected to reach $4.88 trillion by 2021. If you want to be a part of this growing industry, you need to invest in the latest technology, especially… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
You Don’t Need a New Website.
“Wait, are you a web designer suggesting that I NOT get a new website?” you might be wondering. Allow me to explain… Like most business owners, you must have set up a website to support various aspects like marketing, branding,… Read More
How to Launch a New E-commerce Business in the Age of Amazon
Thanks to the convergence of social media and mobile technology, e-commerce is expanding at an unprecedented pace. According to Statista, global retail e-commerce sales are expected to reach nearly $4.5 Trillion by 2021, up from $1.3 trillion in 2014. That’s… Read More
5 SEO Survival Tips for the Voice Search Takeover
If you ever had the doubt that voice search would catch on, let me tell you, it has already arrived and is here to stay. Take the instance of the 2018 annual CES (Consumer Technology Association) Show, which was essentially… Read More
Overcoming 5 of the Major SEO Challenges for E-Commerce Sites
Most people are under the impression that setting up a website is the only thing involved in running an e-commerce store. This couldn’t be any further from the truth. If you want to be a part of the international e-commerce… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
Data Management: How to Maintain Customer Trust from A to Z
Customer data is the lifeblood of today’s business operations. Until and unless you take the proper security measures to protect it, your brand will not be counted as trustworthy.
Google says it’s time to get an SSL Certificate for your Website
According to Chrome security product manager Emily Schechter, Google will start marking all non-https sites as “Not Secure” in the popular browser beginning in July.