Website accessibility tends to be an overlooked aspect of the online world. The internet is often praised as the great equalizer of our time. In many ways – it really does level the playing field by allowing humans to have… Read More
4 Foundational Ingredients to Starting a Business in the Digital Era
As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is that the first few years were tough as I found… Read More
4 Critical Tips for Boosting Website Credibility with Link Building
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Source The mobile-first trend reached a new milestone when Google rolled out its long-awaited Mobile First Index… Read More
Content for Rich Snippets: Everything You Need to Know About Snippet Bait
Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More
Is the ‘I Voted’ Sticker the Best Marketing Tactic Ever Produced?
Every four years, we are reminded of one of the greatest marketing strategies that has ever existed: the ‘I Voted’ sticker. We see it everywhere: on people’s shirts, plastered on laptops, and all over social media feeds. But what makes… Read More
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
How to Keep Your Content Strategy in Sync with Your Sales Funnel
Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More
Designing for Mobile Users: 7 Considerations You Can’t Ignore
We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More
