As what should be common knowledge by now, a strong content marketing strategy is an essential ingredient for a successful business. In fact, 92% of marketers agree that content is a highly valuable business asset, and 91% have made it… Read More
SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence?
Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More
Unpacking E-A-T: What Does it Mean and How Does Google Use It?
No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More
How to Build Good Brand Awareness in Public Health Marketing
Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More
10 Ways to Make Your Social Media Presence Look Totally Professional
In today’s world, social media is about as essential to daily life as eating and sleeping. There are over 3.2 billion active social media users in 2019, which means nearly half of the globe’s population is on a social media platform… Read More
The Truths and Myths about Website Accessibility
Website accessibility tends to be an overlooked aspect of the online world. The internet is often praised as the great equalizer of our time. In many ways – it really does level the playing field by allowing humans to have… Read More
4 Foundational Ingredients to Starting a Business in the Digital Era
As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is that the first few years were tough as I found… Read More
4 Critical Tips for Boosting Website Credibility with Link Building
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Source The mobile-first trend reached a new milestone when Google rolled out its long-awaited Mobile First Index… Read More
