Every four years, we are reminded of one of the greatest marketing strategies that has ever existed: the ‘I Voted’ sticker. We see it everywhere: on people’s shirts, plastered on laptops, and all over social media feeds. But what makes… Read More
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
How to Keep Your Content Strategy in Sync with Your Sales Funnel
Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More
Designing for Mobile Users: 7 Considerations You Can’t Ignore
We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More
Geofence Advertising: A Refined Way to Think About Location-Based Marketing
Source All over the globe, digital marketers are looking for new and more effective ways to improve their lead generation and sales volumes. Most marketing tactics, such as SEO, PPC, Google AdWords, and Influencer Marketing are either saturated or require… Read More
4 Secrets to Developing a Standout Brand Identity in a Crowded Industry
Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More
3 Reasons Why AI Needs to Be a Key Part of Your E-Commerce Strategy in 2020
The perception towards AI technology is slowly shifting – as more and more businesses are starting to incorporate it. The vast majority of companies are now using AI in some capacity, and consumers are starting to see just how much… Read More
4 Critical Tips for Boosting Website Credibility with Link Building
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
Public Health Marketing: How to Build Brand Authority as a PHO
Public health marketing is a different ballgame than marketing in any other industry. Whether you are providing medical advice or simply connecting communities to resources they need for wellness, your goal as a public health organization is to help others.… Read More
It’s Free to Sell on Google! How E-commerce Brands Can Capitalize
Everyone’s favorite search engine recently announced that it’s FREE to sell on Google! The COVID-19 pandemic has changed the world in just a matter of weeks, and it has had quite an effect on consumer behavior. While some industries (particularly ones… Read More
