Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
What are SSL certificates and how do they work?
According to Chrome security product manager Emily Schechter, Google will start marking all non-https sites as “Not Secure” in the popular browser beginning in July.
9 Ways to Ensure Your Video Content Is SEO-Friendly
Unless you’ve been living under a rock for the past few years, you probably know that the “age of video” is firing on all cylinders – with no signs of slowing down! According to a survey, 87% of businesses use… Read More
Google My Business Posts: What They Are and How They Can Help Local SEO
Over the years, Google My Business (GMB) has become the go-to option for small and medium businesses to create a digital footprint on the web. It provides your business with much-needed visibility in local maps and Google searches, diverting more… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
How to Write SEO Optimized Content for Your Website
Search Engine Optimization (SEO) is a critical aspect of today’s business landscape. Your ability and savviness for writing SEO optimized web content is the difference between getting exposure on the search engines or being left in the dust. Whether it’s… Read More
Choosing the Best E-Commerce Platform for Your Online Store
The e-commerce industry is booming. According to Statista, retail e-commerce sales worldwide are projected to reach $4.88 trillion by 2021. If you want to be a part of this growing industry, you need to invest in the latest technology, especially… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
You Don’t Need a New Website.
“Wait, are you a web designer suggesting that I NOT get a new website?” you might be wondering. Allow me to explain… Like most business owners, you must have set up a website to support various aspects like marketing, branding,… Read More
