Philemon Ghebrehiwet recently joined the Ayokay team as our web support specialist. We’re excited to have him on our team and sat down with him to talk about his experiences that led him to joining the Ayokay team. Q: What… Read More
Ayokay Offers Scholarship for Marketing Students
UPDATE 9/20/21: just two months remain! Get your applications in by November 30, 2021. At Ayokay, we believe that giving back and supporting our community is one of the best things we can do as a company. That’s why we’re… Read More
Social Media Marketing is Changing – 4 Ways to Stay Relevant
Without a doubt, social media is one of the most effective ways to reach a massive digital audience. Currently, there are nearly 3.5 billion people with social media accounts – which is equivalent to 45% of the world’s population! Crazy!… Read More
Need Inspiration for Your Content Marketing Strategy? Here are 5 Tips to Get the Ball Rolling
An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More
The 5 Pillars of Success for Every Website
There are currently more than 1.3 billion websites on the internet – a number that is growing by the second. Before launching a business, many owners believe that developing a website is step one. In simple terms, this is true. However, it’s… Read More
Google My Business Posts: What They Are and How They Can Help Local SEO – Ayokay
Over the years, Google My Business (GMB) has become the go-to option for small and medium businesses to create a digital footprint on the web. It provides your business with much-needed visibility in local maps and Google searches, diverting more… Read More
4 Ways to Expand Your Content Marketing Strategy Beyond Your Blog Section – Ayokay
As what should be common knowledge by now, a strong content marketing strategy is an essential ingredient for a successful business. In fact, 92% of marketers agree that content is a highly valuable business asset, and 91% have made it… Read More
SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence? – Ayokay
Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More
Unpacking E-A-T: What Does it Mean and How Does Google Use It?
No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More
How to Build Good Brand Awareness in Public Health Marketing
Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More
