Your brand is at the center of every aspect of your product. As such, how you define your brand matters, especially during the beginning stages of your company. However, it can be difficult to get branding right at the start.… Read More
Humanizing Your Brand Through Authentic Storytelling
Building your brand is more than just creating a logo and catchy tagline. Your brand is your identity, the core of who you are as a company, and how you connect with your audience. But with so many companies competing… Read More
How to Make Your Marketing Messages Recession-Proof
Do you feel a recession coming? If the answer is ‘yes,’ you’re not alone. According to a recent survey, 70% of Americans are bracing themselves for an economic downturn, with the majority expecting it to happen in the next six months.… Read More
Is the ‘I Voted’ Sticker the Best Marketing Tactic Ever Produced?
Every four years, we are reminded of one of the greatest marketing strategies that has ever existed: the ‘I Voted’ sticker. We see it everywhere: on people’s shirts, plastered on laptops, and all over social media feeds. But what makes… Read More
4 Secrets to Developing a Standout Brand Identity in a Crowded Industry – Ayokay
Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More
Why SEO is Important for Your Branding and Marketing Efforts
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
The Top 10 Elements of Branding That Result in More Revenue
Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More
