Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
Finding Synergy Between a Traditional and Digital Marketing Mindset
When you’re in the marketing field, it’s easy to get swept up in the newest digital trends. Many of us are thrilled to leap on the latest social media advertising bandwagon, and for good reason – they’re powerful tools. On… Read More
5 Awesome Nonprofit Volunteer Management Software Platforms
Nonprofits do a lot of great work all around the country – and thankfully, there are plenty of people who want to help. Nearly 65 million Americans volunteer at a nonprofit organization every year! While this is fantastic news, it can… Read More
Need Inspiration for Your Content Marketing Strategy? Here are 5 Tips to Get the Ball Rolling
An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More
4 Ways to Expand Your Content Marketing Strategy Beyond Your Blog Section – Ayokay
As what should be common knowledge by now, a strong content marketing strategy is an essential ingredient for a successful business. In fact, 92% of marketers agree that content is a highly valuable business asset, and 91% have made it… Read More
SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence? – Ayokay
Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More
How to Keep Your Content Strategy in Sync with Your Sales Funnel
Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More
9 Ways to Ensure Your Video Content Is SEO-Friendly
Unless you’ve been living under a rock for the past few years, you probably know that the “age of video” is firing on all cylinders – with no signs of slowing down! According to a survey, 87% of businesses use… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
