If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
Category: SEO
What are SSL certificates and how do they work?
According to Chrome security product manager Emily Schechter, Google will start marking all non-https sites as “Not Secure” in the popular browser beginning in July.
9 Ways to Ensure Your Video Content Is SEO-Friendly
Unless you’ve been living under a rock for the past few years, you probably know that the “age of video” is firing on all cylinders – with no signs of slowing down! According to a survey, 87% of businesses use… Read More
How to Write SEO Optimized Content for Your Website
Search Engine Optimization (SEO) is a critical aspect of today’s business landscape. Your ability and savviness for writing SEO optimized web content is the difference between getting exposure on the search engines or being left in the dust. Whether it’s… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
How to Launch a New E-commerce Business in the Age of Amazon
Thanks to the convergence of social media and mobile technology, e-commerce is expanding at an unprecedented pace. According to Statista, global retail e-commerce sales are expected to reach nearly $4.5 Trillion by 2021, up from $1.3 trillion in 2014. That’s… Read More
5 SEO Survival Tips for the Voice Search Takeover
If you ever had the doubt that voice search would catch on, let me tell you, it has already arrived and is here to stay. Take the instance of the 2018 annual CES (Consumer Technology Association) Show, which was essentially… Read More
Overcoming 5 of the Major SEO Challenges for E-Commerce Sites
Most people are under the impression that setting up a website is the only thing involved in running an e-commerce store. This couldn’t be any further from the truth. If you want to be a part of the international e-commerce… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
Why SEO is Important for Your Branding and Marketing Efforts
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More