Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
4 Critical Tips for Boosting Website Credibility with Link Building
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
Why Your SEO Needs LSI Keywords (and How to Use Them)
Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More
Will Google AMP Affect Your SEO? A Complete Analysis
Google AMP delivers a lightweight and easy-to-load version of your website to mobile that’s speedy, reliable and data-friendly. But how does it affect your SEO? Let’s dive in!
5 Easy Link Building Tips to Improve the Credibility of Your Website
Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
What are SSL certificates and how do they work?
According to Chrome security product manager Emily Schechter, Google will start marking all non-https sites as “Not Secure” in the popular browser beginning in July.
9 Ways to Ensure Your Video Content Is SEO-Friendly
Unless you’ve been living under a rock for the past few years, you probably know that the “age of video” is firing on all cylinders – with no signs of slowing down! According to a survey, 87% of businesses use… Read More
How to Write SEO Optimized Content for Your Website
Search Engine Optimization (SEO) is a critical aspect of today’s business landscape. Your ability and savviness for writing SEO optimized web content is the difference between getting exposure on the search engines or being left in the dust. Whether it’s… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
