Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More
Unpacking E-A-T: What Does it Mean and How Does Google Use It?
No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More
4 Critical Tips for Boosting Website Credibility with Link Building
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Source The mobile-first trend reached a new milestone when Google rolled out its long-awaited Mobile First Index… Read More
Content for Rich Snippets: Everything You Need to Know About Snippet Bait
Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
Why Your SEO Needs LSI Keywords (and How to Use Them)
Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More
Will Google AMP Affect Your SEO? A Complete Analysis
Google AMP delivers a lightweight and easy-to-load version of your website to mobile that’s speedy, reliable and data-friendly. But how does it affect your SEO? Let’s dive in!
5 Easy Link Building Tips to Improve the Credibility of Your Website
Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
