Just weeks before the new year, you must already be neck-deep in your 2023 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
A Guide to Google Search Essentials: The Replacement for Google Webmaster Guidelines
Google’s rebranding Webmaster Guidelines as Search Essentials is a welcomed move! Here are some best practices to make sure you’re on top of your SEO and rankings!
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in the first quarter of 2021, 54.8% of all website traffic worldwide was generated through mobile phones. By second quarter of 2022, that number climbed to 58.99%. Source The mobile-first… Read More
Overcoming 5 of the Major SEO Challenges for E-Commerce Sites
Most people are under the impression that all you need to do to get a piece of the $5.4 trillion e-commerce market is set up a website for your e-commerce store. “Build it and they will come.” This couldn’t be… Read More
5 Easy Link Building Tips to Improve the Credibility of Your Website – Ayokay
Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More
Why SEO is Important for Your Branding and Marketing Efforts
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
4 Critical Tips for Boosting Website Credibility with Link Building – Ayokay
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
How to Navigate the Fast-Moving SEO Trends 2022
SEO is one of the youngest and most fast-paced marketing disciplines out there. The term SEO was first coined back in 1997 when search engines were making their mark on the new worldwide web. Things have changed a lot since then,… Read More
