Social media has evolved in leaps and bounds over the last decade. It has become a powerful marketing tool that organizations of all kinds must now leverage to find success. In fact, social media marketing has turned into its own job profile,… Read More
Most Digital Marketing Dollars Are Going to Paid Channels – Should Yours?
Digital marketing strategies are an important part of your budget. The decisions you make about where and how to advertise can impact your company for years to come (and dramatically change your ROI). A recent Gartner study says that in 2022, almost… Read More
4 Foundational Ingredients to Starting a Business in the Digital Era – Ayokay
As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is that the first few years were tough as I found… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Need Inspiration for Your Content Marketing Strategy? Here are 5 Tips to Get the Ball Rolling
An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More
Why SEO is Important for Your Branding and Marketing Efforts
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
Ayokay Offers Scholarship for Marketing Students
At Ayokay, we believe that giving back and supporting our community is one of the best things we can do as a company. That’s why we’re excited to announce our annual scholarship for marketing students. Ayokay will be giving $1,000… Read More
5 Awesome Nonprofit Volunteer Management Software Platforms
Nonprofits do a lot of great work all around the country – and thankfully, there are plenty of people who want to help. Nearly 65 million Americans volunteer at a nonprofit organization every year! While this is fantastic news, it can… Read More
The Economic Impact of COVID-19 – How to Market in a Slow Economy
It’s incredible how quickly the economy can change. Just a few months ago, American companies were looking at a bright future full of growth and optimism. Now, the coronavirus (COVID-19) pandemic has changed everything. Many employees have been sent home… Read More
