As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is that the first few years were tough as I found… Read More
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
The Economic Impact of COVID-19 – How to Market in a Slow Economy
It’s incredible how quickly the economy can change. Just a few months ago, American companies were looking at a bright future full of growth and optimism. Now, the coronavirus (COVID-19) pandemic has changed everything. Many employees have been sent home… Read More
5 SEO Survival Tips for the Voice Search Takeover
If you ever had the doubt that voice search would catch on, let me tell you, it has already arrived and is here to stay. Take the instance of the 2018 annual CES (Consumer Technology Association) Show, which was essentially… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
How Brands Can Adapt Their Social Media Approach To the New Facebook Update
Facebook continues to reign in popularity over other social media channels. As of December 31, 2017, Facebook had 2.13 billion monthly active users (MAUs). Over the years, Facebook has become so much more than just a social network. It has evolved… Read More
Why SEO is Important for Your Branding and Marketing Efforts
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More
