Autumn Laws recently joined our team as Ayokay’s Marketing Specialist. We’re excited to have Autumn join our team and we sat down with her to talk about her role and how she fits in to the Ayokay team.
Q: What brought you to Ayokay?
A: I was looking for a job in marketing with a particular focus in social media marketing, because that’s something I enjoy doing. I like how diverse and fast-paced it is. Very early on in my job search I found this position and it seemed like a perfect fit.
Q: What is one thing you wish people knew about your job?
A: I wish people knew how much work goes into a social media post that someone might only spend a few seconds looking at, and how many layers of approval those posts can sometimes have. People might not think about the time that goes into that post because they’re just scrolling through on their phone when they encounter the posts I create.
Q: What are some areas you’d like to learn more about while at Ayokay?
A: I want to continue to learn more about using analytics to better understand how to create engaging content. I also want to experiment with some different social media platforms, like TikTok. I think it’s a very exciting social media platform, and I think it would be fun to create content there for clients.
Q: What do you like to do when you are not working hard on social media?
A: When I’m not working I really enjoy crafting, and I also like to cook. I like to knit, crochet, and sew. I like to hang out with my dog, Prancer. I also medidate and do yoga every day.
Q: Before coming to Ayokay, you had a career in academia. How do you feel that experience helps you in your role at Ayokay?
A: I think that experience helps me a lot in this role. I was always the “social media person” in the groups I joined in academia, and I always volunteered to run our Facebook groups or Twitter accounts, so I already had that mindset.
I was studying rhetoric and writing and teaching first year writing at my university, and the whole idea behind rhetoric is thinking about how we convey ideas and how we express ideas in a way that makes a compelling argument. So much of that is what marketing is all about, so in that regard there is a lot of overlap. I feel my background in academia has prepared me for this position in ways I didn’t even expect!