Public health is all about making a positive difference in the community and beyond. In addition to building awareness and authority, a big goal of public health marketing should be to advocate for the people you want to help. Whether this… Read More
Ayokay Welcomes Jeremy Houchens
Meet Jeremy, Ayokay’s new Director of Web Development! We sat down to talk with him about his position and how training for water polo teaches him important lessons about how to have a unique perspective to solving problems. Q: What… Read More
How to Keep Your Content Strategy in Sync with Your Sales Funnel
7 out of 10 successful marketers agree: the most successful campaigns feature content specific to where the consumer is on their buyer’s journey. Here how:
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Need Inspiration for Your Content Marketing Strategy? Here are 5 Tips to Get the Ball Rolling
An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More
Is the ‘I Voted’ Sticker the Best Marketing Tactic Ever Produced?
Every four years, we are reminded of one of the greatest marketing strategies that has ever existed: the ‘I Voted’ sticker. We see it everywhere: on people’s shirts, plastered on laptops, and all over social media feeds. But what makes… Read More
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
Meet the Team: Crystal Paschal, Marketing Director
Meet Ayokay’s Marketing Director, Crystal Paschal! Crystal has been working at Ayokay since March of 2019 and has overseen all marketing projects ever since. Check out our conversation with her to learn about what brought her to the company and… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in the first quarter of 2021, 54.8% of all website traffic worldwide was generated through mobile phones. By second quarter of 2022, that number climbed to 58.99%. Source The mobile-first… Read More
Social Media Marketing is Changing – 4 Ways to Stay Relevant
Without a doubt, social media is one of the most effective ways to reach a massive digital audience. Currently, there are nearly 4.6 billion people with social media accounts – which is equivalent to 58.4% of the world’s population! Crazy!… Read More
