More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More
5 Smart Ways to Repurpose Your Bank of Native Brand Content
Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More
4 Critical Tips for Boosting Website Credibility with Link Building – Ayokay
The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More
How to Navigate the Fast-Moving SEO Trends 2022
SEO is one of the youngest and most fast-paced marketing disciplines out there. The term SEO was first coined back in 1997 when search engines were making their mark on the new worldwide web. Things have changed a lot since then,… Read More
SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence? – Ayokay
Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More
Unpacking E-A-T: What Does it Mean and How Does Google Use It?
No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More
Content for Rich Snippets: Everything You Need to Know About Snippet Bait – Ayokay
Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More
Why Your SEO Needs LSI Keywords (and How to Use Them)
Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More
Will Google AMP Affect Your SEO? A Complete Analysis
Google AMP delivers a lightweight and easy-to-load version of your website to mobile that’s speedy, reliable and data-friendly. But how does it affect your SEO? Let’s dive in!
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
