An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More
Is the ‘I Voted’ Sticker the Best Marketing Tactic Ever Produced?
Every four years, we are reminded of one of the greatest marketing strategies that has ever existed: the ‘I Voted’ sticker. We see it everywhere: on people’s shirts, plastered on laptops, and all over social media feeds. But what makes… Read More
Bounce Rate: What It Is, Why It Matters and How to Fix It
Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More
Meet the Team: Crystal Paschal, Marketing Director
Meet Ayokay’s Marketing Director, Crystal Paschal! Crystal has been working at Ayokay since March of 2019 and has overseen all marketing projects ever since. Check out our conversation with her to learn about what brought her to the company and… Read More
Mobile-First: Its Impact on SEO and How to Create It
The digital world seems to be going mobile-first. In fact, in the first quarter of 2021, 54.8% of all website traffic worldwide was generated through mobile phones. By second quarter of 2022, that number climbed to 58.99%. Source The mobile-first… Read More
Social Media Marketing is Changing – 4 Ways to Stay Relevant
Without a doubt, social media is one of the most effective ways to reach a massive digital audience. Currently, there are nearly 4.6 billion people with social media accounts – which is equivalent to 58.4% of the world’s population! Crazy!… Read More
Ayokay Named #7 LGBTQ+ Business in the U.S. and #3 B2B Company in Indiana
FOR IMMEDIATE RELEASE: Ayokay Honored as a Top LGBTQ+ Owned B2B Business. Clutch.co Names Ayokay #7 Business in the U.S. and #3 for Indiana Indianapolis, IN (June 20, 2022): Clutch.co has awarded Indianapolis web design and marketing agency Ayokay as… Read More
Overcoming 5 of the Major SEO Challenges for E-Commerce Sites
Most people are under the impression that all you need to do to get a piece of the $5.4 trillion e-commerce market is set up a website for your e-commerce store. “Build it and they will come.” This couldn’t be… Read More
5 Easy Link Building Tips to Improve the Credibility of Your Website – Ayokay
Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More
4 Secrets to Developing a Standout Brand Identity in a Crowded Industry – Ayokay
Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More
