The perception towards AI technology is slowly shifting – as more and more businesses are starting to incorporate it. The vast majority of companies are now using AI in some capacity, and consumers are starting to see just how much… Read More
Public Health Marketing: How to Build Brand Authority as a PHO
Public health marketing is a different ballgame than marketing in any other industry. Whether you are providing medical advice or simply connecting communities to resources they need for wellness, your goal as a public health organization is to help others.… Read More
It’s Free to Sell on Google! How E-commerce Brands Can Capitalize
Everyone’s favorite search engine recently announced that it’s FREE to sell on Google! The COVID-19 pandemic has changed the world in just a matter of weeks, and it has had quite an effect on consumer behavior. While some industries (particularly ones… Read More
Why Your SEO Needs LSI Keywords (and How to Use Them)
Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More
The Economic Impact of COVID-19 – How to Market in a Slow Economy
It’s incredible how quickly the economy can change. Just a few months ago, American companies were looking at a bright future full of growth and optimism. Now, the coronavirus (COVID-19) pandemic has changed everything. Many employees have been sent home… Read More
Will Google AMP Affect Your SEO? A Complete Analysis
Google AMP delivers a lightweight and easy-to-load version of your website to mobile that’s speedy, reliable and data-friendly. But how does it affect your SEO? Let’s dive in!
How to make your Website Accessible: An Introduction to WCAG 2.0
Want to hear the most obvious statement of the 21st century?? The World Wide Web has transformed the way companies operate and how people connect to one another. In many ways, the internet is an equalizer; all people are allowed to… Read More
Should I Invest in SEO or PPC – or Both?
If you’re trying to decide between investing in SEO or PPC, understand from the get-go that both have their advantages and disadvantages. There’s not always a simple answer to this question when it comes to increasing leads through either technique;… Read More
What are SSL certificates and how do they work?
According to Chrome security product manager Emily Schechter, Google will start marking all non-https sites as “Not Secure” in the popular browser beginning in July.
9 Ways to Ensure Your Video Content Is SEO-Friendly
Unless you’ve been living under a rock for the past few years, you probably know that the “age of video” is firing on all cylinders – with no signs of slowing down! According to a survey, 87% of businesses use… Read More
