WordPress is one of the most convenient content management systems out there. No matter what industry you’re in, the platform makes it easy to quickly construct an impressive, aesthetically pleasing website. That’s why over 455 million sites use it – and that… Read More
Website Content Cleanup: Should It Stay or Should It Go?
Just weeks before the new year, you must already be neck-deep in your 2023 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More
What’s the Right E-Commerce Shipping Method for Your Business?
It’s not all that difficult to create an e-commerce business – but owners know there is more that goes into it than what meets the eye. E-commerce shipping is one of those big things that many startup founders overlook in the early stages.… Read More
A Guide to Google Search Essentials: The Replacement for Google Webmaster Guidelines
Google’s rebranding Webmaster Guidelines as Search Essentials is a welcomed move! Here are some best practices to make sure you’re on top of your SEO and rankings!
Email Marketing Vs Social Media: Which Should Your Brand Prioritize?
Targeted email. Strategic social media. Which is the better fit for you? You might be surprised when you take a deep look into your brand.
4 Tips for Marketing in the Post-Pandemic Business World
The COVID-19 pandemic has impacted every part of our lives, from where we work to how we spend our money. As consumers have changed their priorities, businesses have been pushed to revamp their marketing priorities. Whether they’re B2B or B2C,… Read More
How to Create Advocacy in Public Health Marketing
Public health is all about making a positive difference in the community and beyond. In addition to building awareness and authority, a big goal of public health marketing should be to advocate for the people you want to help. Whether this… Read More
How to Keep Your Content Strategy in Sync with Your Sales Funnel
7 out of 10 successful marketers agree: the most successful campaigns feature content specific to where the consumer is on their buyer’s journey. Here how:
How to Expand Your PPC Campaign Beyond Google
Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More
Need Inspiration for Your Content Marketing Strategy? Here are 5 Tips to Get the Ball Rolling
An accomplished content marketing strategy goes a long way in making your brand an authority in its niche. There’s the opportunity to sell people on your brand, and at the same time, establish yourself as an organization that’s all about… Read More