In our digitally driven world, social media platforms are more than just places to have fun online – they’re also powerful tools for brand marketing. TikTok has become the latest “it” tool in marketing, with its growing global user base… Read More
Save That Sale! 7 Top Techniques to Optimize Your Checkout Page Process
Checkout page optimization is an essential part of the customer journey. It’s the final hurdle customers must jump before completing their purchase, and if it isn’t optimized correctly, it can have a huge impact on your bottom line. E-commerce checkout flow can… Read More
Domain Registry Scams – What They Are and How to Avoid Them
Scams are everywhere. Phone callers are asking for money. Emails are saying your data has been breached. The messages come in all shapes and sizes, and we all have to be on the lookout – especially as these scams become… Read More
Understanding the Different Stages of Social Media Marketing
Social media has evolved in leaps and bounds over the last decade. It has become a powerful marketing tool that organizations of all kinds must now leverage to find success. In fact, social media marketing has turned into its own job profile,… Read More
How to Make Your Marketing Messages Recession-Proof
Do you feel a recession coming? If the answer is ‘yes,’ you’re not alone. According to a recent survey, 70% of Americans are bracing themselves for an economic downturn, with the majority expecting it to happen in the next six months.… Read More
7 Questions to Ask Before Working with a Web Developer
Hiring web developers is a big step. You’ll not only spend time working with the chosen team, but you’ll also be entrusting your brand to them. While there are many web developers, choosing the wrong one could cause months of delays… Read More
Most Digital Marketing Dollars Are Going to Paid Channels – Should Yours?
Digital marketing strategies are an important part of your budget. The decisions you make about where and how to advertise can impact your company for years to come (and dramatically change your ROI). A recent Gartner study says that in 2022, almost… Read More
7 Ways to Make Your Website Easier for Users to Navigate
Every business wants a website that drives sales and encourages user engagement. Unfortunately, that’s often easier said than done. Problems can range from having too many calls to action and “click me!” buttons to using poorly contrasting colors. Usually, bad website navigation mistakes are repeat… Read More
App Store vs. Play Store: What Are the Marketing Differences?
In today’s fiercely competitive mobile app landscape, success hinges on crafting a brilliant app and effectively marketing it to the right audience. And with the ever-growing array of applications available, standing out is essential. To thrive in this arena, developers need to… Read More
Apple Business Connect: Getting Started with Apple’s GMB Competitor
Apple Business Connect (ABC) is a new feature that allows businesses to customize the way their information appears across apps and services. It’s similar to Google My Business in many ways, but it offers a few key advantages. In this blog… Read More
