No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More
Choosing the Best E-Commerce Platform for Your Online Store
The e-commerce industry is booming. According to Statista, retail e-commerce sales worldwide are projected to reach $4.88 trillion by 2021. If you want to be a part of this growing industry, you need to invest in the latest technology, especially… Read More
Content for Rich Snippets: Everything You Need to Know About Snippet Bait – Ayokay
Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More
Designing for Mobile Users: 7 Considerations You Can’t Ignore
We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More
Geofence Advertising: A Refined Way to Think About Location-Based Marketing – Ayokay
Source All over the globe, digital marketers are looking for new and more effective ways to improve their lead generation and sales volumes. Most marketing tactics, such as SEO, PPC, Google AdWords, and Influencer Marketing are either saturated or require… Read More
3 Reasons Why AI Needs to Be a Key Part of Your E-Commerce Strategy in 2020 – Ayokay
The perception towards AI technology is slowly shifting – as more and more businesses are starting to incorporate it. The vast majority of companies are now using AI in some capacity, and consumers are starting to see just how much… Read More
Public Health Marketing: How to Build Brand Authority as a PHO
Public health marketing is a different ballgame than marketing in any other industry. Whether you are providing medical advice or simply connecting communities to resources they need for wellness, your goal as a public health organization is to help others.… Read More
It’s Free to Sell on Google! How E-commerce Brands Can Capitalize
Everyone’s favorite search engine recently announced that it’s FREE to sell on Google! The COVID-19 pandemic has changed the world in just a matter of weeks, and it has had quite an effect on consumer behavior. While some industries (particularly ones… Read More
Why Your SEO Needs LSI Keywords (and How to Use Them)
Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More
The Economic Impact of COVID-19 – How to Market in a Slow Economy
It’s incredible how quickly the economy can change. Just a few months ago, American companies were looking at a bright future full of growth and optimism. Now, the coronavirus (COVID-19) pandemic has changed everything. Many employees have been sent home… Read More